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How Brand Strategy can evolve alongside an explosion of new technology enabled services

Technology is adding new dimensions to brands, whether these are tangible branded products like packaged goods or virtual ones like music streaming services, by creating a whole experience around the discovery, trial and usage of the product itself. More often than not this experience manifests itself through services that automate features which get rid of queuing and drudgery, allow you to compare your experience with others, integrate with other brands and platforms, purchase quickly, and personalise features and preferences. 

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