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WARNING: Digital Avalanche Ahead!

WARNING: Digital Avalanche Ahead!

It’s no secret that the art of business is full of surprises. However, the rate and size of these surprises have been increasing in recent years. Namely at the hands of digitally native companies completely stripping the comfort from the old cliché: ‘business as usual’. The wake left by these companies, in some cases, is a relatively stifling commercial climate for firms which are digital strangers. Thereby, forcing companies to undergo digital transformation. This infographic looking at digital disruption cautionary tales and success stories within digital transformation. 

"Digital transformation is really about business transformation": Sean Cornwell

"Digital transformation is really about business transformation": Sean Cornwell

When it comes to transforming a business for the digital age, the complexities from culture to technology can seem daunting at all levels, whether you’re a small enterprise or a global corporation. Sean Cornwell, Chief Digital Officer at Travelex, has taken control of his role and direction at the company for two years. He explains how he has used his previous experiences to mold an increasingly popular position on the Board…

How is McDonald's Exceeding Customer Expectations via Digital Channels

How is McDonald's Exceeding Customer Expectations via Digital Channels

When you think about McDonald’s, digital channels and mobile apps are unlikely to be the first things that come to mind. However, McDonald’s is actually at the forefront of integrating digital and physical channels in order to delight customers and exceed their expectations in regards to what McDonald’s is and can provide. To find out more about the role that digital channels are playing at McDonald’s, we spoke with Daniel Lee,Senior Director - Digital Experience Lead APMEA, McDonald’s Corporation.

“Most big companies over-invest in technology”: Roman Rock

“Most big companies over-invest in technology”: Roman Rock

Digital transformation is levelling the playing field. With new channels and challenges comes a great opportunity for SMEs to engage and attract new customers and users. Roman Rock, Digital consultant at Argos, explains where most companies are going wrong in the digital space, from investing too much into technology and not enough into culture, to carrying too many personnel in the wrong places. Hear more in-depth insight from him on Day One at Digital Transformation .

How Can You Evolve Your Marketing Strategy for the Digital Era?

How Can You Evolve Your Marketing Strategy for the Digital Era?

Marketing is a constantly evolving area with new technological and digital advances – such as Big Data, wearables and The Internet of Things – emerging every day, which can help you improve the experience you deliver to your customers. In this article, marketing experts from Microsoft Corporation, Ziggo, Premium Credit Ltd, Standard Life plc and Direct Line Group discuss the future of digital marketing.

How a Digital Mindset Has Created Positive Brand Engagement for Direct Line Group

How a Digital Mindset Has Created Positive Brand Engagement for Direct Line Group

Direct Line Group’s Marketing Director, Mark Evans, discusses trends in digital marketing and their impact on customer service satisfaction. Mark Evans is the Marketing Director of UK insurance company Direct Line Group. Over the past three years he has overseen the transformation of DLGs brands and marketing approach. He is in the 2015 Marketing Power 100 and the 2015 Marketing Week Vision 100.

An Analysis of Telefonica’s Transformation from Traditional to Digital Telco

An Analysis of Telefonica’s Transformation from Traditional to Digital Telco

Increasing the success ratio of a marketing campaign run by the UK’s fourth largest food retailer by 150% and changing the way Brazil provide transportation services to commuters is no easy task. However, Telefonica continue to take tasks like this in their stride as they dominate the world of telecommunication companies using insight from aggregated data to influence the businesses around them.
Just how does Telefonica do it and better yet what lessons and top tips can you learn from them?  In an exclusive interview with Telecoms IQ, Alejandro Maroto, Global Head of Convergent Digital-Core Services, Telefonica, shares how the company are forming cross-industry business partnerships and using smart analytics to change the business model of some of the worlds biggest brands like Morrisons and Nestlé.
Convince your boss letter

Convince your boss letter

Struggling to get approval to attend the event? Print this letter along with a copy of the agenda to convince your boss to allow you to attend this international event.

Digital Transformation: Measuring the ROI of Digital Maturity

Digital Transformation: Measuring the ROI of Digital Maturity

2017 is proving to be a challenge for organisations of all shapes and sizes as they continue to struggle with technological and human challenges of Digital Transformation. This infographic provides an overview of the challenges faced by transformation leaders as they keep up with the rapid pace of change with technology, as well as managing on-going budget challenges.

The Three Pillars of Digital Transformation

The Three Pillars of Digital Transformation

Ahead of the Digital Transformation Forum 2018, CX Network sat down with Martin Box, Head of Process Centre of Excellence, Post Office Ltd to discuss the three key pillars of digital transformation and how the post office is tackling issues of transforming employee culture, futureproofing against digital disruption and improving efficiency, innovation and customer centricity through technology.