It’s no secret that the art of business is full of surprises. However, the rate and size of these surprises have been increasing in recent years. Namely at the hands of digitally native companies completely stripping the comfort from the old cliché: ‘business as usual’. The wake left by these companies, in some cases, is a relatively stifling commercial climate for firms which are digital strangers. Thereby, forcing companies to undergo digital transformation. This infographic looking at digital disruption cautionary tales and success stories within digital transformation.
When it comes to transforming a business for the digital age, the complexities from culture to technology can seem daunting at all levels, whether you’re a small enterprise or a global corporation. Sean Cornwell, Chief Digital Officer at Travelex, has taken control of his role and direction at the company for two years. He explains how he has used his previous experiences to mold an increasingly popular position on the Board…
When you think about McDonald’s, digital channels and mobile apps are unlikely to be the first things that come to mind. However, McDonald’s is actually at the forefront of integrating digital and physical channels in order to delight customers and exceed their expectations in regards to what McDonald’s is and can provide. To find out more about the role that digital channels are playing at McDonald’s, we spoke with Daniel Lee,Senior Director - Digital Experience Lead APMEA, McDonald’s Corporation.
Digital transformation is levelling the playing field. With new channels and challenges comes a great opportunity for SMEs to engage and attract new customers and users. Roman Rock, Digital consultant at Argos, explains where most companies are going wrong in the digital space, from investing too much into technology and not enough into culture, to carrying too many personnel in the wrong places. Hear more in-depth insight from him on Day One at Digital Transformation .
Marketing is a constantly evolving area with new technological and digital advances – such as Big Data, wearables and The Internet of Things – emerging every day, which can help you improve the experience you deliver to your customers. In this article, marketing experts from Microsoft Corporation, Ziggo, Premium Credit Ltd, Standard Life plc and Direct Line Group discuss the future of digital marketing.
Direct Line Group’s Marketing Director, Mark Evans, discusses trends in digital marketing and their impact on customer service satisfaction. Mark Evans is the Marketing Director of UK insurance company Direct Line Group. Over the past three years he has overseen the transformation of DLGs brands and marketing approach. He is in the 2015 Marketing Power 100 and the 2015 Marketing Week Vision 100.
Struggling to get approval to attend the event? Print this letter along with a copy of the agenda to convince your boss to allow you to attend this international event.
2017 is proving to be a challenge for organisations of all shapes and sizes as they continue to struggle with technological and human challenges of Digital Transformation. This infographic provides an overview of the challenges faced by transformation leaders as they keep up with the rapid pace of change with technology, as well as managing on-going budget challenges.
Ahead of the Digital Transformation Forum 2018, CX Network sat down with Martin Box, Head of Process Centre of Excellence, Post Office Ltd to discuss the three key pillars of digital transformation and how the post office is tackling issues of transforming employee culture, futureproofing against digital disruption and improving efficiency, innovation and customer centricity through technology.