Dominic Stinton

Twice Reply

Conference Day 1 - Tuesday 21st February 2017

4:30 PM When Brand meets Technology: Developing an innovation approach in your company

We will be exploring the role that Brand should play in the development and implementation of new customer-centric services, and asking how Marketing, Product and Technology teams can work better together to deliver these services. We will investigate how businesses can best organise themselves to create these new services, and also demonstrate how Design Thinking can be adopted as a new shared language and methodology for getting these services off the ground.