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Sanjay Sudra

Head of Digital Transformation
Merlin Entertainments


Conference Day 1 - Tuesday 21st February 2017

9:00 AM Setting a clear roadmap for digital transformation

  • Defining and explaining what digital transformation means for your business
  • Unifying the leadership under one clear vision for transformation
  • Mapping out a vision that gives your business the ability to measure progress and make real-time adjustments to improve outcome

10:30 AM Translating digital transformation into clear business value for your organisation

  • Framing the right narrative for digital transformation
  • Articulating the value of digital technologies to your organization’s future
  • Engaging senior management with the right story for your business
  • The importance of establishing KPIs to measure the impact of digital transformation