Robert Newham

Head of Digital Product and User Experience Design
Fidelity International

4:55 PM Rapid Prototyping and Innovation: Customer Driven Digital Service Design

·         Business value: Creating products, experiences and businesses
·         Customer obsession: Validating the problem fit through co-creation
·         Investment: Demonstrating ROI, securing buy-in and subsequent funding to establish accelerator programs
·         Developing the right culture, team and processes to support innovation
·         Predicting and managing common pitfalls at each phase: Build, learn, measure and optimise
·         Process assessment and analysis: Continuously evolving your innovation strategy to sustain success