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21st - 23rd February 2018 | London, UK

Media Center

Infographic

WARNING: Digital Avalanche Ahead!

It’s no secret that the art of business is full of surprises. However, the rate and size of these surprises have been increasing in recent years. Namely at the hands of digitally native companies completely stripping the comfort from the old cliché: ‘business as usual’. The wake left by these companies, in some cases, is a relatively stifling commercial climate for firms which are digital strangers. Thereby, forcing companies to undergo digital transformation. This infographic looking at digital disruption cautionary tales and success stories within digital transformation. 

Additional Event Information

Convince your boss letter

Struggling to get approval to attend the event? Print this letter along with a copy of the agenda to convince your boss to allow you to attend this international event.

Interviews

"Digital transformation is really about business transformation": Sean Cornwell

When it comes to transforming a business for the digital age, the complexities from culture to technology can seem daunting at all levels, whether you’re a small enterprise or a global corporation. Sean Cornwell, Chief Digital Officer at Travelex, has taken control of his role and direction at the company for two years. He explains how he has used his previous experiences to mold an increasingly popular position on the Board…

“Most big companies over-invest in technology”: Roman Rock

Digital transformation is levelling the playing field. With new channels and challenges comes a great opportunity for SMEs to engage and attract new customers and users. Roman Rock, Digital consultant at Argos, explains where most companies are going wrong in the digital space, from investing too much into technology and not enough into culture, to carrying too many personnel in the wrong places. Hear more in-depth insight from him on Day One at Digital Transformation .

An Analysis of Telefonica’s Transformation from Traditional to Digital Telco

Increasing the success ratio of a marketing campaign run by the UK’s fourth largest food retailer by 150% and changing the way Brazil provide transportation services to commuters is no easy task. However, Telefonica continue to take tasks like this in their stride as they dominate the world of telecommunication companies using insight from aggregated data to influence the businesses around them.
Just how does Telefonica do it and better yet what lessons and top tips can you learn from them?  In an exclusive interview with Telecoms IQ, Alejandro Maroto, Global Head of Convergent Digital-Core Services, Telefonica, shares how the company are forming cross-industry business partnerships and using smart analytics to change the business model of some of the worlds biggest brands like Morrisons and Nestlé.

Exclusive Content

How is McDonald's Exceeding Customer Expectations via Digital Channels

When you think about McDonald’s, digital channels and mobile apps are unlikely to be the first things that come to mind. However, McDonald’s is actually at the forefront of integrating digital and physical channels in order to delight customers and exceed their expectations in regards to what McDonald’s is and can provide. To find out more about the role that digital channels are playing at McDonald’s, we spoke with Daniel Lee,Senior Director - Digital Experience Lead APMEA, McDonald’s Corporation.

How Can You Evolve Your Marketing Strategy for the Digital Era?

Marketing is a constantly evolving area with new technological and digital advances – such as Big Data, wearables and The Internet of Things – emerging every day, which can help you improve the experience you deliver to your customers. In this article, marketing experts from Microsoft Corporation, Ziggo, Premium Credit Ltd, Standard Life plc and Direct Line Group discuss the future of digital marketing.

How a Digital Mindset Has Created Positive Brand Engagement for Direct Line Group

Direct Line Group’s Marketing Director, Mark Evans, discusses trends in digital marketing and their impact on customer service satisfaction. Mark Evans is the Marketing Director of UK insurance company Direct Line Group. Over the past three years he has overseen the transformation of DLGs brands and marketing approach. He is in the 2015 Marketing Power 100 and the 2015 Marketing Week Vision 100.


Exclusive Content

Compete With The Disruptors - Utilize The Business Models of the Future

No business can afford to remain static. Radical changes must be made to ensure an entity is digital at its core. This will build business resilience. Ahead of the 2017 Digital Transformation forum we speak to a selection of experts on utilizing the business models of the future to compete with disruptors.

Additional Event Information

2017 Digital Transformation Delegate List

As we draw closer to Digital Transformation 2017 - we wanted to share a list of those that will be in attendance. 

Exclusive Content

How Brand Strategy can evolve alongside an explosion of new technology enabled services

Technology is adding new dimensions to brands, whether these are tangible branded products like packaged goods or virtual ones like music streaming services, by creating a whole experience around the discovery, trial and usage of the product itself. More often than not this experience manifests itself through services that automate features which get rid of queuing and drudgery, allow you to compare your experience with others, integrate with other brands and platforms, purchase quickly, and personalise features and preferences. 

How Brand Strategy can evolve alongside an explosion of new technology enabled services

Technology is adding new dimensions to brands, whether these are tangible branded products like packaged goods or virtual ones like music streaming services, by creating a whole experience around the discovery, trial and usage of the product itself. More often than not this experience manifests itself through services that automate features which get rid of queuing and drudgery, allow you to compare your experience with others, integrate with other brands and platforms, purchase quickly, and personalise features and preferences.