Lisa Farrar

Chief Digital Officer
Nordic Choice Hotels

Conference Day 2 - Wednesday 22nd February 2017

11:50 AM Overcoming cumbersome legacy systems to improve customer experience

  • Where to start with tackling 20 year old legacy systems with a view to embracing digital
  • Building the back-end competency to allow innovative digital experiences and swift product launches
  • Reducing response times to improve the customer experience
  • Developing a truly digital multi-channel experience