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How is McDonald's Exceeding Customer Expectations via Digital Channels

When you think about McDonald’s, digital channels and mobile apps are unlikely to be the first things that come to mind. However, McDonald’s is actually at the forefront of integrating digital and physical channels in order to delight customers and exceed their expectations in regards to what McDonald’s is and can provide. To find out more about the role that digital channels are playing at McDonald’s, we spoke with Daniel Lee,Senior Director - Digital Experience Lead APMEA, McDonald’s Corporation.

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