Pre-Conference Workshop Day

10:30 AM - 11:00 AM Registration & networking coffee

Digital technologies are profoundly transforming the way people work, societies and the business landscape. With almost every industry in a process of disruption, we are experiencing more uncertainty than ever. In this new digital age we need to adapt to fast-changing circumstances. Understanding structural changes and business implications and how organisations will capture value from digital transformation is key. What are the key mechanisms to capture value from digital transformation? What the main pitfalls? This workshop will help leaders to find their way through the digital transformation maze.

Session Objective
This workshop aims to provide participants with an introduction to the knowledge and tools required to capture value from digital transformation.

What will be Covered
  • Competition in digital marketplaces
  • From stand-alone products to connected products
  • Business Model Innovation
  • Dealing with digital disruption
  • Capturing value in digital ecosystems
  • Leadership and organization vis-à-vis digital transformation

Key Take-Homes
At the end of the course participants will have acquired the key knowledge and tools to develop a value capturing road map for their companies to lead the on-going digital transformations, before old and new competitors make them irrelevant.

Gianvito Lanzolla Professor of Strategy, Head of the Faculty of Management, Founder and Director, Digital Leadership Research Centre

Gianvito Lanzolla is Professor of Strategy at Cass Business School, City, University of London, which he joined in April 2006. He currently serves as the Head of the Faculty of Management and he is the Founder and Director of the Cass’s Digital Leadership Research Centre (DLRC). Before joining Cass Business School, Professor Lanzolla served on the faculty of the London Business School. Over the years, Professor Lanzolla has had several visiting appointments at leading business schools including Hyderabad’s Indian School of Business, Berlin’s ESMT and University of Bologna.

Professor Lanzolla’s research is around competitive advantage, and its persistence, in rapidly changing technological and institutional environments. His articles have appeared in leading outlets including: Academy of Management Journal, Academy of Management Review, Production and Operations Management, Long Range Planning, Journal of Management, Business Strategy Review and Harvard Business Review. Professor Lanzolla’s research has won several academic prizes and has been widely featured in the business media – e.g. Financial Times, the Economist, CNBC, CCTV, Wall Street Journal - and in policy papers.

Professor Lanzolla has directed and delivered several bespoke executive education programmes and has contributed as an advisor to numerous Fortune 500 and fast-growing companies. Companies include Allianz, Barloworld, Bank of New York-Mellon, Vodafone India, Mizhuo, Unicredit, BBC, Sky UK, Axel-Springer, Times of India, DePersgroep, British Telecom, IBM, Vodafone group, Microsoft, Ericsson, Anglo-American, Alturki, KION, Vaillant, ING and the National Bank of Abu Dhabi.

Gianvito Lanzolla

Professor of Strategy, Head of the Faculty of Management, Founder and Direc
CASS Business School

12:30 PM - 1:30 PM Lunch

Workshop B

1:30 PM - 11:59 PM A Leaders Guide to Understanding New Business Models in the Digital Economy

Alan Brown, Professor of Entrepreneurship and Innovation, Centre for the Digital Economy
Many organizations have been preoccupied in recent years with their repeated efforts to upgrade to digital technologies, digital media, and digital delivery channels. However, digital transformation has also opened the opportunity for organizations to question major assumptions about their business model – the users being served, the experiences offered to them, and the most efficient ways to deliver those experiences in a co-ordinated, consistent and cost-effective way. Consequently, real world thinking and experiences in business model innovation have changed significantly over the past few years. Is your approach to business model innovation keeping pace? This session explores business model innovation in digital transformation and presents a few simple frameworks and models that can be used to help explain core concepts of business model innovation, and techniques that help accelerate business model experimentation.

Session Objective
  • To equip delegates with the context, skills, tools, and vocabulary to understand product and service delivery in the digital age.
  • To introduce specific business model frameworks for understanding where and how to innovate your business model.
  • An opportunity to examine and experiment with new business model ideas and to put that knowledge into practice

The workshop will blend learning and practical sessions around 2 themes:
Understanding the Digital Economy
The past decade has seen rapid digitization of the economy. New digital technologies have had major impact on all aspects of our society. The emerging "Net Generations" are driving expectations for public policy and services that offer different kinds of solutions in new ways. Businesses are reacting with a range of initiatives to bring new capabilities on-line, including moving to the cloud, outsourcing non-essential infrastructure, and partnering with SMEs. Consequently, we all need to have a clear understanding of the implications of technologies such as "big data", open source solutions, and cloud-based delivery. This theme looks at the background and principles of the digital economy, and analyses the implications on product and service delivery.

Business Models and Business Strategy
Delivering value in any organization is a balance between creating the right services at a price that is affordable and cost effective. At the heart of today's enterprise delivery is the need to understand new kinds of business models that are now possible. These are combinations of public and private enterprises, working collaboratively to solve citizen needs in cost effective ways. This theme provides a framework for understanding and discussing business models, and examines different business models for the public sector that are now emerging.

Key Take-Homes

Understand how digital transformation requires dedicated attention beyond technology to areas such as organizational structure, business practices, and culture
Grasp the extent to which emerging digital business models are transforming many sectors of business
Learn a set of frameworks and concepts can be used to understand and classify new digital business models
Discuss how practical experimentation with new business models can help your business to increase agility so it can survive and grow in the digital economy

Alan W. Brown is Professor of Entrepreneurship and Innovation at the Surrey Business School. He has over 25 years of experience in commercial high tech companies leading R&D teams, building leading-edge solutions, and driving innovation in software product delivery. Alan is responsible for Surrey Business School’s activities in the area of corporate entrepreneurship and open innovation models, combining cutting-edge business experimentation with classic methods of research. His focus is on innovation in a number of practical research areas with regard to creating scalable agile approaches to product delivery, digital transformation processes, and the investigation of new digital business models. Alan is also Executive Director of the Centre for the Digital Economy (CODE) at Surrey, which investigates the emerging patterns of the Digital Economy through a process of Collaborative Discovery that blends research, education, problem-solving and brokering. His most recent co-authored book is “Digitizing Government: Understanding and implementing new digital business models” containing an analysis of the UK government’s digital transformation efforts over the past decade, and outlining the necessary steps toward Government-as-a-Platform.

Alan Brown

Professor of Entrepreneurship and Innovation
Centre for the Digital Economy