How a Digital Mindset Has Created Positive Brand Engagement for Direct Line Group

How a Digital Mindset Has Created Positive Brand Engagement for Direct Line Group

Direct Line Group’s Marketing Director, Mark Evans, discusses trends in digital marketing and their impact on customer service satisfaction. Mark Evans is the Marketing Director of UK insurance company Direct Line Group. Over the past three years he has overseen the transformation of DLGs brands and marketing approach. He is in the 2015 Marketing Power 100 and the 2015 Marketing Week Vision 100.


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