21st - 23rd February 2018 | Hilton London Kensington, London, United Kingdom

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WARNING: Digital Avalanche Ahead!

It’s no secret that the art of business is full of surprises. However, the rate and size of these surprises have been increasing in recent years. Namely at the hands of digitally native companies completely stripping the comfort from the old cliché: ‘business as usual’. The wake&nb ...

"Digital transformation is really about business transformation": Sean Cornwell

When it comes to transforming a business for the digital age, the complexities from culture to technology can seem daunting at all levels, whether you’re a small enterprise or a global corporation. Sean Cornwell, Chief Digital Officer at Travelex, has taken ...

How is McDonald's Exceeding Customer Expectations via Digital Channels

When you think about McDonald’s, digital channels and mobile apps are unlikely to be the first things that come to mind. However, McDonald’s is actually at the forefront of integrating digital and physical channels in order to delight customers and exceed their expectations in regards to what McD ...

“Most big companies over-invest in technology”: Roman Rock

Digital transformation is levelling the playing field. With new channels and challenges comes a great opportunity for SMEs to engage and attract new customers and users. Roman Rock, Digital consultant at Argos, explains where most companies are

How Can You Evolve Your Marketing Strategy for the Digital Era?

Marketing is a constantly evolving area with new technological and digital advances – such as Big Data, wearables and The Internet of Things – emerging every day, which can help you improve the experience you deliver to your customers. In this article, marketing experts from Microsoft Corporation ...

How a Digital Mindset Has Created Positive Brand Engagement for Direct Line Group

Direct Line Group’s Marketing Director, Mark Evans, discusses trends in digital marketing and their impact on customer service satisfaction. Mark Evans is the Marketing Director of UK insurance company Direct Line Group. Over the past three years he has overseen the transformation of DLGs brands ...

An Analysis of Telefonica’s Transformation from Traditional to Digital Telco

Increasing the success ratio of a marketing campaign run by the UK’s fourth largest food retailer by 150% and changing the way Brazil provide transportation services to commuters is no easy task. However, Telefonica continue to take tasks like this i ...

Convince your boss letter

Struggling to get approval to attend the event? Print this letter along with a copy of the agenda to convince your boss to allow you to attend this international event.

Digital Transformation: Measuring the ROI of Digital Maturity

2017 is proving to be a challenge for organisations of all shapes and sizes as they continue to struggle with technological and human challenges of Digital Transformation. This infographic provides an overview of the challenges faced by transformation leaders as they keep up with the rapid pace o ...

The Three Pillars of Digital Transformation

Ahead of the Digital Transformation Forum 2018, CX Network sat down with Martin Box, Head of Process Centre of Excellence, Post Office Ltd to discuss the three key pillars of digital transformation and how the post office is tackling issues of transforming employee culture, futureproofing against ...

Additional Content Download

How Brand Strategy can evolve alongside an explosion of new technology enabled services

Technology is adding new dimensions to brands, whether these are tangible branded products like packaged goods or virtual ones like music streaming services, by creating a whole experience around the discovery, trial and usage of the product itself. More often than not this experience manifests itself through services that automate...

How Brand Strategy can evolve alongside an explosion of new technology enabled services

Technology is adding new dimensions to brands, whether these are tangible branded products like packaged goods or virtual ones like music streaming services, by creating a whole experience around the discovery, trial and usage of the product itself. More often than not this experience manifests itself through services that automate...

How digital is helping to deliver customer-centric health and care

Garry Fingland, Chief Information Officer, Bupa provided a detailed evaluation on how digital transformation underpins their main strategic pillars – customers, employees and performance. Topics addressed in the presentation include:How digital is changing consumer expectations and future possibilities around healthcare deliveryWhy complete digital transformation requires a sustained behavourial changeUnderstanding and managing...

2018 Digital Transformation Delegate List

As we draw closer to Digital Transformation 2018 - we wanted to share a list of those that will be in attendance.

eBook

Compete With The Disruptors - Utilize The Business Models of the Future

No business can afford to remain static. Radical changes must be made to ensure an entity is digital at its core. This will build business resilience. Ahead of the 2017 Digital Transformation forum we speak to a selection of experts on utilizing the business models of the future to compete...