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Alan Brown Professor of Entrepreneurship and Innovation
Centre for the Digital Economy

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<p class="MsoNormal"><span lang="EN-GB" style="font-weight: bold;">Alan W. Brown </span><span lang="EN-GB">is Professor of Entrepreneurship and Innovation at the SurreyBusiness School. He has over 25 years of experience in commercial high techcompanies leading R&D teams, building leading-edge solutions, and drivinginnovation in software product delivery. Alan is responsible for SurreyBusiness School’s activities in the area of corporate entrepreneurship and openinnovation models, combining cutting-edge business experimentation with classicmethods of research. His focus is on innovation in a number of practicalresearch areas with regard to creating scalable agile approaches to productdelivery, digital transformation processes, and the investigation of newdigital business models. Alan is also Executive Director of the Centre for theDigital Economy (CODE) at Surrey, which investigates the emerging patterns ofthe Digital Economy through a process of Collaborative Discovery that blendsresearch, education, problem-solving and brokering. His most recent co-authoredbook is “<i>Digitizing Government:Understanding and implementing new digital business models</i>” containing ananalysis of the UK government’s digital transformation efforts over the pastdecade, and outlining the necessary steps toward Government-as-a-Platform.</span></p><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-GB</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:EnableOpenTypeKerning/> 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Pre-Conference Workshop Day

13:30 PM A Leaders Guide to Understanding New Business Models in the Digital Economy

Many organizations have been preoccupied in recent years with their repeated efforts to upgrade to digital technologies, digital media, and digital delivery channels. However, digital transformation has also opened the opportunity for organizations to question major assumptions about their business model – the users being served, the experiences offered to them, and the most efficient ways to deliver those experiences in a co-ordinated, consistent and cost-effective way. Consequently, real world thinking and experiences in business model innovation have changed significantly over the past few years. Is your approach to business model innovation keeping pace? This session explores business model innovation in digital transformation and presents a few simple frameworks and models that can be used to help explain core concepts of business model innovation, and techniques that help accelerate business model experimentation.


Session Objective
  • To equip delegates with the context, skills, tools, and vocabulary to understand product and service delivery in the digital age.
  • To introduce specific business model frameworks for understanding where and how to innovate your business model.
  • An opportunity to examine and experiment with new business model ideas and to put that knowledge into practice

The workshop will blend learning and practical sessions around 2 themes:
Understanding the Digital Economy
The past decade has seen rapid digitization of the economy. New digital technologies have had major impact on all aspects of our society. The emerging "Net Generations" are driving expectations for public policy and services that offer different kinds of solutions in new ways. Businesses are reacting with a range of initiatives to bring new capabilities on-line, including moving to the cloud, outsourcing non-essential infrastructure, and partnering with SMEs. Consequently, we all need to have a clear understanding of the implications of technologies such as "big data", open source solutions, and cloud-based delivery. This theme looks at the background and principles of the digital economy, and analyses the implications on product and service delivery.

Business Models and Business Strategy
Delivering value in any organization is a balance between creating the right services at a price that is affordable and cost effective. At the heart of today's enterprise delivery is the need to understand new kinds of business models that are now possible. These are combinations of public and private enterprises, working collaboratively to solve citizen needs in cost effective ways. This theme provides a framework for understanding and discussing business models, and examines different business models for the public sector that are now emerging.


Key Take-Homes

Understand how digital transformation requires dedicated attention beyond technology to areas such as organizational structure, business practices, and culture
Grasp the extent to which emerging digital business models are transforming many sectors of business
Learn a set of frameworks and concepts can be used to understand and classify new digital business models
Discuss how practical experimentation with new business models can help your business to increase agility so it can survive and grow in the digital economy


Alan W. Brown is Professor of Entrepreneurship and Innovation at the Surrey Business School. He has over 25 years of experience in commercial high tech companies leading R&D teams, building leading-edge solutions, and driving innovation in software product delivery. Alan is responsible for Surrey Business School’s activities in the area of corporate entrepreneurship and open innovation models, combining cutting-edge business experimentation with classic methods of research. His focus is on innovation in a number of practical research areas with regard to creating scalable agile approaches to product delivery, digital transformation processes, and the investigation of new digital business models. Alan is also Executive Director of the Centre for the Digital Economy (CODE) at Surrey, which investigates the emerging patterns of the Digital Economy through a process of Collaborative Discovery that blends research, education, problem-solving and brokering. His most recent co-authored book is “Digitizing Government: Understanding and implementing new digital business models” containing an analysis of the UK government’s digital transformation efforts over the past decade, and outlining the necessary steps toward Government-as-a-Platform.

Conference Day 1 - Tuesday 21st February 2017

14:30 PM The Digital Workplace at the heart of the CDO agenda

  • What is your vision for the digital workplace?
  • Who are your three most important allies?
  • Does your organisation have a culture which enables change?
  • What three things get in the way?