“Most big companies over-invest in technology”: Roman Rock

Digital transformation is levelling the playing field. With new channels and challenges comes a great opportunity for SMEs to engage and attract new customers and users. Roman Rock, Digital consultant at Argos, explains where most companies are going wrong in the digital space, from investing too much into technology and not enough into culture, to carrying too many personnel in the wrong places. Hear more in-depth insight from him on Day One at Digital Transformation .

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